Priesler’s company, Pearl White Solutions, unveiled the Ultimate Smile Accelerator here five months ago and jaws have been dropping ever since. “No one knows a lot about how teeth whiteners work,” Priesler told me. “But until now, you would go to your dentist and spend about $600 for a treatment that affected your tooth’s enamel and left many people with sensitivity they didn’t have before. Dentists use a blue ultraviolet light combined with heat, which is what causes the problem.”

Pearl White’s product is comprised of a mold you fill with a gel containing 35 percent carbamide peroxide solution. You do the application yourself at one of Priesler’s authorized spas or salons and they then apply a cold blue LED light with a specialized machine, which turns off after 25 minutes. “You walk out of the place with teeth anywhere from 3-8 times whiter than before and any coffee, tea or tobacco stains gone,” he stated.

The kicker? The cost of this process is just $99.99, plus taxes. The procedure is becoming so popular, with West End locations including La Coupe (Cavendish), Evita, Modello and Electro Lyse Elite, that Priesler is looking to open franchised kiosks at malls across Canada and dentists are starting to take a serious look at using it themselves.

The process doesn’t work on about two percent of clients and is also not functional for anyone with caps, porcelain veneers or bonding, which leaves me out. But, hey, give the guy a star for making untold numbers of people happy enough to open wide. Priesler’s website is at www.pearlwhitesolutions.com and you can e-mail him at pearlwhitesolutions@gmail.com. Tel: 514-865-2503.